My name is Senait Mekonnen, an entrepreneur and the founder of SEGEN, a leather goods brand rooted in craftsmanship, diversity, and purpose. My journey began in 2018 when I launched my business as Bless Collection, inspired by my son Bereket, whose name means “blessing.” He was my motivation to create something meaningful and lasting.

As the business grew, my sister Genet joined me, bringing her passion and dedication to the brand. Together, we rebranded as SEGEN—a name that symbolizes our unity and shared vision. Through SEGEN, I strive to create high-quality, artisan-crafted leather goods that reflect our values and celebrate the beauty of diversity. Sharing my story of resilience, growth